AFTER SPENDING WHAT SEEMED LIKE AN ETERNITY TRYING TO COME UP WITH THE RIGHT STRATEGY FOR SMIRNOFF ICE, WE CAME UP WITH AN IDEA THAT OPENED UP A LOT OF WAYS "IN" TO SHOW HOW YOU COULD "OUT-THINK" A SITUATION TO HAVE A BETTER TIME. WE SPENT FIFTEEN rainy DAYS IN THE SOUTH OF SPAIN TO SHOOT SUNNY WARM SPOTS, BECAUSE IT WAS NEVER SUPPOSED TO RAIN in spain. WELCOME TO SHOWBIZ.