ed evangelista

THIS BRAND IS TRULY ABOUT WHAT IT STANDS FOR. PUSHING YOURSELF TO EXTREME LIMITS TO ACHIEVE A HIGHER GOAL. IT IS ABOUT SETTING RECORDS AND EXPLORING PLACES NO ONE HAS EVER GONE TO BEFORE. THIS NEEDED TO BE A CAMPAIGN THAT HONORED THOSE MEN AND WOMEN WHO ACCOMPLISHED THOSE HUMAN ACHIEVEMENTS. AND EVERY TIME, ROLEX WAS THE WATCH THEY WERE WEARING WHEN THEY DID IT.