ed evangelista
executive creative director
AS A VISUAL PERSON I FELT PRIVILEGED TO WORK ON THIS BRAND FOR FIVE YEARS. BEING ABLE TO WORK WITH SOME OF THE GREATEST PHOTOGRAPHS EVER TAKEN AND HAVING HELVETICA EXTRA BOLD CONDENSED TO WORK WITH, AN HONOR. THIS WAS AN ART DIRECTORS DREAM AND I HAD A BALL WITH THESE FOUR LETTERS.